UMER
FAYYAZ
Emirates Group, Etihad, flydubai, Bank of Punjab. I won or ran all four, and they took Cinergie Digital from USD 5M to USD 25M a year.
Director – IT Business Solutions, Cinergie Digital · Co-Founder & Director, Zirora · Dubai
Cinergie Digital
Director – IT Business Solutions since January 2026. The business side of the firm reports through me: HR strategy, finance, sales, IT delivery and client partnerships, with 50-plus people across IT and business. I still own the flydubai account end to end, from the resourcing pipeline into their IT PMO to the billing and PO cycle behind it.
Zirora
Co-Founder & Director since 2024. An enterprise AI delivery practice in Dubai, MCP-native, services not software. We build working agents for hotels, property firms and recruiters, with a partner who brings three decades of enterprise IT leadership.
Cinergie Digital's annual revenue, 2022 to 2025, across the accounts I won, ran and owned.
people across IT and business reporting through me
enterprise accounts: Emirates Group, Etihad Airways, flydubai, Bank of Punjab
Two weeks inside a bank at sixteen, sitting in on client meetings. First look at how an enterprise actually runs.
Built a live Power BI dashboard for call-centre health. First work done on my own rather than watched.
One of 25 students JLR took on for the summer. Built TIBCO Spotfire dashboards for the Panasonic Jaguar Racing Formula E engineering team, after taking the requirements from the chief engineer myself.
Hired while still at university. Ran the MySQL server as ETL developer. Built the finance revenue dashboard, and the one the CEO and CTO used to track bookings by area and hospital.
Ran the Emirates Group account, about USD 5M a year: the Microsoft enterprise ecosystem implementation, the developers on it and the resourcing team. Opened Etihad, ran their IT resourcing RFP end to end, and won it against Accenture and Tech Mahindra.
Ran Emirates and Etihad. Brought in Bank of Punjab (TIBCO Jaspersoft implementation, then support partner) and, with the CEO, flydubai, winning their IT resourcing RFP. Four accounts. The firm went from USD 5M to USD 25M a year.
Started an enterprise AI delivery practice.
Promoted in January when the previous director left. 50-plus people, and the business functions that go with them.
Middlesex University · DipHE Information Technology · 2017 to 2020 · London, then Dubai.
Named because the work was real.
Commercial ownershipAccounts, RFPs, POs, billing cycles, rate negotiation, margin.
People and deliveryFifty-plus specialists sourced, onboarded and run inside regulated programs, and the PMO relationships in between.
Hands-onPython, MySQL, Power BI, Spotfire, Jaspersoft. MCP-native agent delivery at Zirora.
Business developmentFour accounts opened or grown; a services firm taken past its anchor sector.
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